Well, it’s official people! Medicine Hat is scheduled to get two more radio stations. Here are the raw details from the CRTC ruling:
Clear Sky Radio : Clear Sky Radio Inc. (formerly known as 1182743 Alberta Ltd.) (Clear Sky) proposed to establish an English-language commercial FM radio station that would operate at 102.1 MHz (channel 271C) with an ERP of 100,000 watts. The proposed station would offer an Adult Standards/Modern Nostalgia music format appealing to those between the ages of 35 to 64 with the core audience of those over 45. A minimum of 40% of all popular music broadcast during the broadcast week would be Canadian selections, which exceeds the minimum requirement set out in the Regulations. Between 6 a.m. and 6 p.m. Monday through Friday, a minimum of 35% of all popular music would be Canadian, which conforms to the minimum requirements set out in the Regulations. On average, a minimum of 22 hours of each broadcast week would be devoted to structured spoken word programming, including news, news updates, magazine programming, arts, music and lifestyle features. The applicant stated that it would devote $129,500 to CTD over seven consecutive broadcast years, upon commencement of operations.
Rogers Broadcasting: Rogers Broadcasting Limited (Rogers) proposed to establish an English-language commercial FM radio station that would operate at 105.3 MHz (channel 287C1) with an ERP of 77,900 watts. The proposed station would offer a blend of modern rock, album-oriented rock, classic rock and adult rock music designed to appeal to those between 25 and 54 years of age with a core audience of males aged 25 to 44. In each broadcast week, the station would broadcast 19 hours of spoken word programming of which 2 hours would be structured spoken word including news and information programming. The remainder of the spoken word programming would reflect the station’s rock music format and consist of unstructured discussions on various topics by announcers as well as brief news, traffic and weather surveillance and general information segments created by a local production team. The applicant stated that it would devote $1 million to CTD over seven consecutive broadcast years, upon commencement of operations
…so dies my hope of something cutting edge and interesting in local radio. I’m sorry if I sound pessimistic on this one, but really…”Modern Nostalgia”, and “Blended Rock designed to appeal to 25-54 years” just sounds like more commercial cheese to me. I guess the proof is in the pudding, but I was really hoping for if not something really edgy; then at least a good solid classic rock station.